Two Michigan State Auctioneers Association Hall of Fame members will headline the auction talent at The Super Auction. 2000 Hall of Fame inductee Brent Belcher and 2007 Hall of Fame inductee Jerry Helmer will be bring their talent and experience to this inaugural auction event.
Brent Belcher is a third generation auctioneer. He started clerking and setting up auctions for his father, Ed Belcher while attending college. He called his first sale at the age of 20 and has been a full time auctioneer ever since. The late Harold Belcher established Belcher-Dingman-Spaulding Auctioneers in 1919. Prior to WWII, Ed Belcher joined his father in the auction business. Then in the early 1960’s, Brent joined his father, making it a three-generation business. A fourth generation was added when Brent’s son, Kevin, joined up in 1980.
In a letter to the selection board, his son, Kevin Belcher wrote: "To my knowledge, my father has never refused to donate his time and talents to any church or charitable organization that has asked for his help in putting on an auction. He has sold countless Ducks Unlimited and Pheasants Forever sales throughout the state. Dad has sold at 30 of the past 34 Calhoun County 4-H livestock auctions which have set 3 world records. He has also helped at the Eaton County 4-H livestock sale for the past few years. He donates not only his expertise but also his time and energy helping 4-H members.
More about Belcher McPherson Auction Company at belchermcpherson.com
Jerry Helmer was one of 10 children and always had a strong sense of family. His children and grandchildren are the lights of his life. He has always been good at selling and started at a young age. He sold ducks, chickens, bird houses, corn, Christmas cards, encyclopedias, fireplace wood and most successfully real estate. When he met Lloyd Braun in the late 60’s auctioneering had never crossed his mind. When Lloyd said he thought he would go to auction school Jerry thought it was the funniest thing he had ever heard. But he thought it sounded like an adventure and he guessed he would go along. In 1971, Lloyd and Jerry went to Reisch World Wide College of Auctioneering. Little did he know what an adventure it would be.
Their first auction received press coverage in The Detroit News and they were instantly in business. It wasn’t just the selling things that made Jerry successful, it was also the caring. Jerry wanted to help people through what can be the traumatic process of disposing of a lifetime of memories. He always saw to it that they received the most money possible for their items. Happy, grateful faces at the end of the day made all the hard work worthwhile.
More on Braun and Helmer Auction Service at braunandhelmer.com